Ours is an era where businesses local or global, function in a highly dynamic and competitive landscape. An email newsletter signup form for your brand’s website helps you further in directing and strategizing your victory.
Spending more and more on marketing campaigns with every passing day is not cost-effective. It may work out in the favor of a lot of organizations but does that make it mandatory?
Of course not. Especially not when we’re striding down a digitally smart environment. How does that add up? It’s because of the sharp ways it provides for cost-effective content marketing.
Content indeed is the king for every marketing piece. One such way of channelizing a cost-effective content marketing strategy is through newsletters. A newsletter signup form helps channelize this tactic in the best possible way.
A strong content marketing strategy is very essential in building your brand’s image. It is what reflects your principles, visions, and future endeavors.
Creating compelling content sure is essential but how you present them to your crowd is even more important. One such way of getting the focus and attention of your potential customers is through forwarding engaging newsletters.
This ensures you create a possibly loyal consumer base. Since they signed up for your newsletter, that offers you an edge over a lot of other aspects. We’ll talk more about these in later segments of this article.
Before that let’s discuss the core tool for getting all of this signup information, a newsletter registration form.
What is a newsletter signup form and how’s it significant?
Newsletters are a very common yet effective form of email content marketing. The personalized information sent on these newsletters is collected through a newsletter registration form. This form usually appears as a pop-up on brand websites for potential customers to fill their information in.
This information usually is limited to the website visitor’s email address. Additionally, it can collect their preference of the services rendered or products sold by the website.
A newsletter form opens doors for businesses to explore a whole new side of personalized catering, be it general or niche. Brands are able to connect on a personal level with their customers through newsletters.
This isn’t just beneficial in marketing terms but also for customer relations. Over time, this email marketing strategy helps build a loyal consumer base keeping the quality of the content constant.
Aside from broadening the audience, a newsletter signup form also helps immensely in lead generation. As a matter of fact, that’s what ultimately helps bring sales conversions.
When executed properly, if executed properly, newsletters as a marketing medium and the community built through a newsletter signup form can help the firm build something stable and irrepressible. That also builds the client’s trust and interest in your business.
If you’re looking forward to growing your business through content marketing but aren’t sure where to begin, this is your hint!
What advantages does a newsletter signup form offer?
The benefits of any piece of content don’t extend to a single party. These strategies by nature, offer two-way advantages, both of which, we’ll discuss now.
The customer side
Some of the obvious benefits derived from the customer’s end from newsletters are:
- Regular updates of the new launches
What could be better than customers receiving constant updates of new arrivals from their favourite store? After all, we don’t simply signup for every other newsletter, do we? We must share some interest in the business’s offerings. Email newsletter notifications are some of the best in the business because they provide media attachment options along with the text. This adds all the more charm and credibility to the new launch notifications.
- Discounts and offers
Aside from checking out what’s new on the shelf, one would also be interested in knowing about the special offers. An email newsletter addressed by your name already offers some personal connection.
Additionally, when you get discounts, store credit, or other offers based on previous purchases, it feels like a custom offer made just for you. This is where business plays psychology. This is exactly the kind of personalization that a newsletter form can offer.
Once the details of the customer along with their preferences are filled in, businesses start sending relevant filtered content to them.
Additional advantages for newsletter subscribers:
- A gentle reminder by brands to not forget them
Newsletters, unlike their regular text notification counterparts, are rather elaborate. With these, firms send a series of items lists and offer preferred by the customers. This is in fact, a gentle reminder by the brands to their customers to not forget them.
- Information in-depth
If you have subscribed to a news newsletter or something on similar lines, you’re sure to get detailed newsletters. Additionally, a newsletter is very generous in terms of text quantity. Say, an organization is launching a new campaign, a mega-fest, or a big event.
The firm would obviously want every one of its customers to know about it. Know not just briefly but in depth. Newsletter subscribers have the best chance of getting all these details with just that one email than all others.
The business side
- Assists in making more customer connections
Almost all of a business’s existing and potential customers are likely to have email addresses. This has to do with the fact that emails are one of the oldest forms of text communication. Making the best use of this information is a firm’s utmost responsibility to get good leads.
Email newsletters, therefore, are some of the most competent methods for a business to enhance customer connections. This applies to both quantity and quality aspects of the subject.
- Enhance business authority and credibility
Informative and well-structured newsletters offer customers various valuable insights. These insights and relevant details on the company’s products and services build trust within the customer. This in turn increases your venture’s authority and credibility over clients.
- Newsletters offer brighter rewards at lower risk and cost
The audience subscribing to your email newsletters has already shown a certain level of interest in your offerings as mentioned earlier. These subscribers are far more likely to be receptive to your content marketing efforts than general ones.
General ones include the leads generated from search engines or social media channels. Even after adding the low cost incurred in email marketing, you’ll still make a guaranteed 35-40% profit.
- Newsletters can be customized for powerful engagement
A newsletter is a highly customizable form of content marketing. Based on your client base’s behavior and choices, you can easily tailor your newsletter to always keep the engagement graph high.
One way to do this is to have a customizable newsletter form that offers versatile options to its subscribers. Purchase history, as mentioned previously, can play a significant role here in customizing the form and the letter. Use business analytics data to figure out specific patterns and send letters accordingly.
Additional benefits availed by the business include:
- Enhance analytics of your business through newsletters
It’s easier to keep track of your marketing strategies since most email marketing platforms offer built-in analytics. This evaluation and tracking system helps your team add, customize and alter current strategies and content as per past results.
- Long term marketing goals
Email newsletters are the perfect marketing companions since their efficiency has stood the test of time. Investing in a newsletter marketing campaign is always a good idea in the long run.
Vital tips to create an excellent newsletter signup form
- Incentives are always a superb idea to start a newsletter registration form. Add value by offering a coupon or upgrade.
- Letting people know what emails they can expect to receive and how often can be a great start. This avoids them adding your address to spam.
- Creating personalized content as per user preferences and behaviors is always a good idea. In order to know that, add a customer preference section to your form with your products or service content categories. This usually includes movie/book genres, shade preferences, style books, etc. relevant to different businesses.
- Keeping it short is the key. Add one to three fields maximum.
- Mention how many subscribers your newsletter currently has as social community proof. This shows the value you’re adding to so many people’s lives.
How to create a newsletter form for your WordPress website?
RegistrationMagic allows you to create hundreds of forms with unrestricted fields for your website. These forms may range from event registration to admission forms. You are free to customize and alter the fields as per your requirements as many times as necessary. An online newsletter signup form is just one example of the wonders that this plugin can do.
Another great plugin to have is ProfileGrid memberships which essentially helps you to take registered user information to the next level. It’s a premium membership plugin that can create and manage profiles of your users, create communities for your upcoming and recurring events, and help users socialize within a group.
Steps to create a newsletter signup form
Step 1: Adding a new form using RegistrationMagic.
- First, click on the RegistrationMagic plugin and click on “All Forms“.
- Next, click on “New Form” for creating a new newsletter signup form.
Step 2: Adding a new name for the form.
- In the window that says “Create New Form“, add a title for your form.
Since we’re creating a form for newsletter subscription, that’s what we’ll name it.
‘Save’ the form and move to the next step
Step 3: Add Fields
For reference, we’ll create a newsletter registration form for a bookstore that provides book reviews too. Since newsletter forms are to be kept extremely crisp, we’ll create a single sheet easy form.
We’ll add three categories to the form:
- Email address
- Book genre preferences
Click on the ‘Fields’ section of your form to start adding different fields from the ‘All Fields’ option
As you can see in the image above, the email field is added to the form by default which means we’ll now have to add the other two fields.
To add Name, go in the ‘Add Fields’ option under the ‘Profile Fields’ and click on ‘First Name’
After clicking on the ‘First Name’ option, add a label to the field ‘Name’.
Once labelled, scroll down and add the field to the form using the ‘Add to form’ option.
Now we need to add a field for customer book preferences and newsletter content preferences.
From the ‘Add field’ option, click on the ‘checkbox’ and label it ‘You’d like to receive newsletter for:’
You’ll notice the ‘Click to add more option on the image above. Keep clicking on that till you’re satisfied with the number of checkbox categories.
Here you can observe that for example, we have added various categories here: fiction, non-fiction, business, biographies, poetry, art, reviews, etc. The subscribers can select one or all of the above if they like. This is the preference businesses use for their content customizations.
Once this is done, add this to the form through the option below.
This is of course the basic structure of a newsletter form. You can add as many fields as necessary. You can add text to display for some message that you want to convey or for a coupon code etc. For now, we’ll stick to fundamentals.
With that, your form structure is done leading us to the next step.
Step 4: Copy the shortcode to a new page
Go back to the ‘All forms’ section. Copy the shortcode of the form.
Now go to the ‘Pages’ section of the website backend. Click on ‘New page’
Add the actual title of your form in the ‘Title’ section and paste the shortcode in the ‘Main body’ of the page and click on ‘Publish’
With that, the entire form publishing process is complete. Although, if you wish to add this to the main menu of your website, you can go to the ‘Appearance’ option on the website backend options and add this form to the menu and save it. As simple as that!
Frontend view of newsletter signup form sample
Your newsletter form is ready in a matter of minutes. That’s the magic of RegistrationMagic.
Furthermore, RegistrationMagic is a plugin that blends with the theme of your website without any extra customization. Similarly, ProfileGrid is the premium plugin that will not only manage the user profiles but also manage membership. ProfileGrid helps you create groups for your upcoming events through the data gathered by RegistrationMagic.
This plugin further helps members to interact and socialize within the groups. It can be used as your go-to plugin for discussions for any event. Events? How do you plan out those events?
EventPrime is a single plugin that can manage all your events upcoming and recurring in one place. You can take registrations, get live seats, passes, and tickets bookings all at once from this plugin. You can try all these plugins for free so why think twice?
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